Statement of Purpose Assignment Example | Topics and Well Written Essays - 500 words - 1

Statement of Purpose - Assignment Example d of working in the several schools that I have served, especially the opportunity of teaching young ones and seeing them develop and become wiser first hand. I have also enjoyed listening and discussing ideas with my fellow teaching colleagues and getting advice from school heads. I have come to comprehend that even though I enjoy teaching, I am not going to be satisfied working under the direction of others. I feel that I can be among the team that directs learning within an institution. My senior colleagues have identified my abilities and encouraged my ambition and feel that I can do much more in an administrative capacity. My affection for teaching began when I was young. I must have been in fourth grade when teacher Martha, a young and enthusiastic teacher who was so good that she made learning appear fun, became our class teacher. When I joined high school, I soon realized that there is so much that goes on in learning institutions, having an enormous impact on our learning experience. I remember one instance when learning within our school had deteriorated due to poor management, leading to student and parent complaints. We had a new principal, and he was able to turn everything back to normal. Quite naturally, my original thoughts regarding my future career leaned towards teaching, but after that incident I realized I could do more as an administrator. My bachelor’s degree in art and education majoring in Islamic studies has given me the skills to work as a teacher. Working in several learning institutions has given me the relevant experience, and I also learned to work with others. A master’s program majoring in education and specializing in education administration will enable me to do much more back home, where I intend to work. It will also significantly increase my chances of employment. A role in education administration will enable me to make a greater impact and improve teaching on a larger scale back home. A master’s of education with a

Drama - Blood Brothers Response Essay Example for Free

Drama Blood Brothers Response Essay Blood brothers is a story which was written in 1981 as a school play and included a range of themes which help the audience understand and feel for the story rather than just watching it. The themes in this play include poverty, innocence, love, games, belief and superstition. I feel that the key themes that control the play are chance and society of the time and I feel that most of the story circles around these themes and most events are caused by these themes. To emphasize the themes in the play, we created a three minute version of the play which consisted of still images, narration and stylised movement. We decided to split the play into four sections which were: baby years, childhood, 14 17 years and 20+ years. We decided that we would show the giving away of the baby as this allows the rest of the story to flow. If it wasnt for this specific scene, the story wouldnt have happened as the giving away of one twin is a significant event in the play. This also allowed us to add emotion to our piece as this is one of the several events which separate people into two opinions. For the second section (which was childhood) we included images of them first meeting, playing games, both of the mothers separating Mickey and Eddie and Mrs Johnstone giving the locket to Eddie. My group and I felt that these were also important events in the play; in fact one of the main themes in the play is games which relates to the robbery and overall shooting of both twins later on. For 14 -17 years, we decided to show both children being suspended from school, the meet up between friends with the devil narration on top which we thought allowed our piece to flow making it easier to understand. At the last stage, 20+, we performed four still images which included an unemployment scene, Lindas pregnancy, Eddie and Linda being together and finally the shooting with the second half of the images having the mad man narration over the top: Theres a mad man running round and round You know the devils got your number You know hes right beside you Hes screamin deep inside you And someone said hes callin your number up today Today Today TODAY! This piece of narration was used in our three minute version of the play as we thought that it summed up a lot of the happenings in this age group and is a constant theme throughout the play. I found that the best way to tell this story within the three minutes was to use different techniques which allowed expressing and stressing of several moments in a play making it more effective. In our three minute version, this included levels, space and marking the moment. One example of these entire three put together was when both boys got expelled. We had the class sitting down at the back while the teacher was standing up straight looking down on one pupil who was higher than the class but lower than the teacher. This made use of levels, space and also marked the moment by focusing on the locket. We decided to make the giving away of the baby the most significant point in the play. This is because the whole of the story centres on this point, and if it wasnt for this event, none of the other events would have happened. To mark this moment, we used narration which was originally placed over the point where Mrs Johnstone was only considering giving the baby to Mrs Lyons. How quickly and idea, planted, can Take root and grow into a plan. The thought conceived in this very room Grew as surely as a seed, in a mothers womb This piece of narration allowed us to realise how the event they are seeing came into being. We found that forum theatre was a very useful technique to bring Mickeys monologue to life. Forum theatre was used to change the way we said lines and how to put expression, feeling and life to the lines which in turn make the monologue a lot more vibrant and interesting. The way we performed forum theatre was to have someone acting out a verse of the poem. We then got the audience to comment and suggest improvements. We then acted the verse out again and repeated the process until we were happy with it. Below is the verse we performed. Y know our Sammy, He draws nudey women, Without arms, or legs or even heads In the baths, when he goes swimmin. But Im not allowed to go to the baths, Me Mam says I have to wait, Cos I might get drowned, cos Im only seven, But Im not, Im nearly eight. We started off with the beginning of the verse being said in a very secretive way although it was put in the category of secret in a child which meant that it had to be told; something I had felt many a time when I was a young child which also meant my body was slightly crouched and slightly tense. I used the same experience to goggle at what Sammy was able to do when he went swimming. Then disappointment kicks in when I hit But Im not allowed as my voice goes slower and my body slumps and when the mother comes on I re-enact a rather rude hand motion usually used when someone is too talkative while the mother reads her quote. The last line is said in a way of self-pity making the character feel sorry for himself which I have felt many times when I was a young child and feeling as if my parents were deriving me of all of the worlds pleasures. In this monologue I learnt that Mickey was a character who always wanted more and wanted something someone else had that he hadnt which is an apparent characteristic of Mickey throughout the play. It also helped me realise that it was more than just a greedy feeling as the feeling was a lot deeper and it was if the world had forgotten about him but not the others who lived in the world around him. As I said before, forum theatre had helped me find these characteristics as it helped shape what had been written. It was as if there were a lot of muddled thoughts and both me and the audience were helping to piece it together properly so we could both get an idea on how the character was really like and how the character really felt. For individual spontaneous improvisation, I acted as Mrs Johnstone where I was looking at both babies and playing with them as if it were my last time with both of them. Of course, at the time my character would have not known which baby would have been taken and because of this, I acted in a way as if it were the last time for Mrs Johnstone to see both of them. My thought track for this piece was: I cant believe this is happening and it would have been hard to come to terms with something which could potentially change somebodys life, especially when it is your own son. This decision was both challenged and supported by a technique called a conscience corridor which we used to find the pros and cons of giving the baby away which was then fired to somebody stepping into the shoes of Mrs Johnstone. Feeling the confused and mixed feelings, it gave us a chance to make our own decision as if we were that character. Some pros included having money, less stress, a better life for your son, less work. Some cons included the guilt of your child being bought, splitting up a natural bond given to both children, more stress as you worry and having to cover it up from the outside world. The conscience corridor was put into action by splitting the class in half and putting them up as two sides to create a human corridor. We then got a member of our class to walk up while each person in the wall said the pros and cons. When the person in the middle finishes walking up through the corridor, he/she tells us his/her decision. In this situation, I wrote a diary entry as Mrs Johnstone. I typed my diary entry up below I cant believe it is happening. So close to the time where one of my beloved babies would be given away to my employer. I am sure that I am doing the right thing I cant afford to give them both a good life and Mrs Lyons does want a baby so badly. Even so, I feel I am breaking a natural bond given to them both which makes me unsure on whether I should do it. I am in a situation which I would never wish on any mother. Overall, I found that explorative strategies helped us understand Blood Brothers as it allowed us to see what usually are hidden thoughts and feelings of characters. It also allows us to get into character and realise how events and other actions are performed by the character.

The Use of Agent Orange in the Vietnam War Essay -- Vietnam War Essays

The Use of Agent Orange in the Vietnam War Agent Orange is a plant killer, which was used during the Vietnam War to destroy the massive amount of trees (Nguyen, 1). The destruction that occurred, however, is far more extensive than once believed. Complications in health occur much more frequently to those exposed to the chemical than those who managed to avoid contact (Nguyen, 2). The use of Agent Orange in the Vietnam War affected the American soldier’s health and genetics. Agent Orange is a 50:50 mixture of two major compounds, 2,4-dichlorophenoxy acetic acid and 2,4,5-trichlorophenoxy acetic acid (Nguyen, 2). This defoliant also contains dioxin, which is one of the most lethal compounds known to man (Nguyen, 2). Ironically, the dioxin, which makes Agent Orange lethal to humans, isn’t intended to kill plants at all (Vancil, 1). It is extremely hard to prove, however, that dioxin is responsible for the countless illnesses acquired by many Vietnam veterans because each individual has their own tolerance to dioxin (Vancil, 1). Many soldiers in the Vietnam War encountered Agent Orange repeatedly. Their lives revolved around the 55-gallon drums, which once were filled with an extremely harmful herbicide. Unaware of the possible consequences, many soldiers built showers and hibachis out of these discarded drums (Doyle, 139). They also used the barren drums to store potatoes and watermelons (Doyle, 139). One man described to his wife how they would bathe and s...

Parks, Moments and Forests Endangered Essay -- Conservation

Parks, Moments and Forests Endangered One of the best ideas this country did was the creation our system of national monuments, parks, and forests; as well used as a model for our state parks. Historically, parks and forests were the domain of the very rich, influential, and the powerful where they could hunt and relax. Here in the United States that mindset prevailed that until the mid-1860s. With the discovery in the early 1800’s by who were called mountain men of boiling hot mud, steam being emitted out of the ground, water being ejected out of the ground that at first was dismissed as nonsense and was dubbed â€Å"Colter’s Hell† (Burns). This is until a prestige’s expedition brought back detailed description of hot springs, the boiling mud, and of course the geysers. After this time a sense was gaining momentum that we, as a nation, should preserve such wonders for not only the rich and powerful, but for all citizens to enjoy. Our parks became the last refuge of animals that otherwise hav e disappeared forever (Burns). Our national park system for the creating of the first national park at Yellowstone, they continue to evolve of who should control the national parks, what should be contained within their boundaries, even if they should exist at all (Burns). A push for the creation of a â€Å"Nations Park† came due to the near ruin of Niagara with landowners owning every vista and overlook of the falls and charging a fee, commercialization gone wild and what became a national embarrassment (Burns). While Yellowstone is officially the first national park, Yosemite with a bill passed in 1864 introduced a bill to protect the Yosemite Valley and signed by President Lincoln. This became a cascade of more parks being created, but not only fo... ...dea. Prod. Ken Burns and Dayton Duncan. Perf. Peter Coyote. PBS, 2009. DVD. Sharon, Susan. Maine Lawmakers Resolve to Oppose Creation of a National Park. PBS. MPBN, Maine, 17 June 2011. Maine Lawmakers Resolve to Oppose Creation of a National Park. PBS, 17 June 2011. Web. 13 Mar. 2012. United States. Department of the Interior. National Park Service. Budget. By GPO. National Park Service, 18 Jan. 2012. Web. 11 Apr. 2012. United States. Department of the Interior. National Park Service. National Park Service Cultural Resources Discover History. By Robert W. Righter. The Western Historical Quarterly. Web. 13 Mar. 2012. United States. Department of the Interior. National Park Service. Wildland Fire in Yellowstone. By GPO. National Park Service. Web. 11 Apr. 2012. The Yosemite Valley Case. Supreme Court. Dec. 1872. FindLaw. Thomson Reuters Business. Web. 8 Apr. 2012. Parks, Moments and Forests Endangered Essay -- Conservation Parks, Moments and Forests Endangered One of the best ideas this country did was the creation our system of national monuments, parks, and forests; as well used as a model for our state parks. Historically, parks and forests were the domain of the very rich, influential, and the powerful where they could hunt and relax. Here in the United States that mindset prevailed that until the mid-1860s. With the discovery in the early 1800’s by who were called mountain men of boiling hot mud, steam being emitted out of the ground, water being ejected out of the ground that at first was dismissed as nonsense and was dubbed â€Å"Colter’s Hell† (Burns). This is until a prestige’s expedition brought back detailed description of hot springs, the boiling mud, and of course the geysers. After this time a sense was gaining momentum that we, as a nation, should preserve such wonders for not only the rich and powerful, but for all citizens to enjoy. Our parks became the last refuge of animals that otherwise hav e disappeared forever (Burns). Our national park system for the creating of the first national park at Yellowstone, they continue to evolve of who should control the national parks, what should be contained within their boundaries, even if they should exist at all (Burns). A push for the creation of a â€Å"Nations Park† came due to the near ruin of Niagara with landowners owning every vista and overlook of the falls and charging a fee, commercialization gone wild and what became a national embarrassment (Burns). While Yellowstone is officially the first national park, Yosemite with a bill passed in 1864 introduced a bill to protect the Yosemite Valley and signed by President Lincoln. This became a cascade of more parks being created, but not only fo... ...dea. Prod. Ken Burns and Dayton Duncan. Perf. Peter Coyote. PBS, 2009. DVD. Sharon, Susan. Maine Lawmakers Resolve to Oppose Creation of a National Park. PBS. MPBN, Maine, 17 June 2011. Maine Lawmakers Resolve to Oppose Creation of a National Park. PBS, 17 June 2011. Web. 13 Mar. 2012. United States. Department of the Interior. National Park Service. Budget. By GPO. National Park Service, 18 Jan. 2012. Web. 11 Apr. 2012. United States. Department of the Interior. National Park Service. National Park Service Cultural Resources Discover History. By Robert W. Righter. The Western Historical Quarterly. Web. 13 Mar. 2012. United States. Department of the Interior. National Park Service. Wildland Fire in Yellowstone. By GPO. National Park Service. Web. 11 Apr. 2012. The Yosemite Valley Case. Supreme Court. Dec. 1872. FindLaw. Thomson Reuters Business. Web. 8 Apr. 2012.

Mind and Rumors Essay

Rumors are dark, hurtful, mischievous things that are spread to cause destruction. Rumors have been around since the beginning of time, and are stronger now more than ever. Rumors are whispered, as if to indicate that they will not spread. Rumors are shouted, printed, posted, and broadcasted. Rumors are lies and those whom associate with rumors are bad people, or are they? Rumors are not always bad, and they don’t always turn out to be lies. There are many unknown things about rumors, like how and why are they really created? DiFonzo defines a rumor as â€Å"†¦unverified information statements that circulate about topics that people perceive as important; arise in situations of ambiguity, threat, or potential threat; and are used by people attempting to make sense or to manage risk† (375). A rumor starts out as an important thought in one persons mind. A thought that is kept to oneself merely stays a thought and never develops into a rumor. But, a thought that is just important enough to share with someone else morphs into a rumor. Rumors are not always intentional lies. They do however start out as unverified information. If a rumor is verified it is no longer a rumor, it then becomes factual information. The information that is passed from one person to many people is thought to be of importance. Whether the rumor pertains to something local, nationwide, global, social, political, public, or private it contains information that is substantial and has the possibility to be life changing. A rumor is targeted to a certain group of people. The spread of the rumor depends on the number of people who perceive the information as important. The group can range from a few people to the majority of the world. A rumor of â€Å"Bob cheated on Mary with Susan† would certainly be very important to a small number of people and could devastate their lives. On the other side of the spectrum a rumor that â€Å"An asteroid five times the size of Saturn is headed toward earth and total death is imminent† would also be of great importance and would affect many people. Rumors are born, bred, and sought out of human emotion. The amount of rumors increase in times of perceived danger, threat, and stress. â€Å"In practice it has been found that the emotional needs most frequently served by rumors are wish, fear, and hostility† (Knapp 361). A rumor is spread or sought to satisfy an emotional need of hope, comfort, fear, and hostility. Therefore it makes sense that the amount of rumors increases during stressful times. In the aftermath of the recent tornados in Oklahoma, rumors exploded. Social media, radio stations, and television stations broadcast the information from the moment of touchdown. Two different television stations broadcast contradicting information at the same time and facebook erupted with photos, videos, and information. People were calling other people, turning on the television, and getting on facebook to seek information or give it. They sought answers, comfort, and hope. Why then do some rumors flourish and are known all over the world and others die out after only a short run? One reason has already been brought up, the number of people who consider the information important. A rumor can live longer if it is adaptable to its audience. A rumor that has information added to or taken out may appear more important to certain groups. Another factor in a successful rumor is the length of it. A rumor that is long and complicated will be hard to remember and hard to tell. Another reason is the desire for humans to be accepted. People will agree with someone else even if they are not sure themselves to avoid hostility and risk losing other peoples good opinion of them. Perhaps people agree because of self-doubt. If one person thinks a rumor is wrong but is hesitant to disagree because the majority believe it to be true then they must be wrong and not the group. People’s personal and social anxiety can escalate a rumor fast and wide. If the majority of people are passive, have self-doubt, or want to avoid conflict then the number of people who perceive the rumor to be true increases. Sunstein states, â€Å"Often people will be suspicious of a rumor, or believe that it is not true, but they will not contradict the judgment of the relevant group, largely in order to avoid social sanctions† (393-394). In conclusion, it is sufficient to say that rumors are more complex than originally thought. They have distinct characteristics and classifications that define them. The most successful rumors are important to the world. If a rumor is assembled just right under the perfect conditions, the result are everlasting.

Forgiveness and God Essays

Forgiveness and God Essays Forgiveness and God Essay Forgiveness and God Essay Forgiveness. It is a part of our daily routine. Something we frequently give and take but do we truly understand its meaning? According to Encarta Dictionary, to forgive mearns to stop being angry about something, to pardon someone from their mistakes, to cancel an obligation or offense such as a debt. According to primary sstudents, Forgiveness mearns not taking revenge. Forgiveness mearns being friends again. Forgiveness, for me, is the best gift we can give and receive. Not only it is free but we also honour God when we do so. The greatest act of forgiveness is the forgiveness God gives to us, inners. : Gods forgiveness is priceless. Jesus Christ already died on the cross to save us. Redemption. And he gives it freely. All we have to do is ask. It is said in Romans 3:23-24 All of us have sinned and fall short, yet God declares us not guilty If we trust in Jesus Christ, who in mercy FREELY takes away our sins. Freely, he is not asking for any payment. We Just really have to confess and ask for forgiveness. And when we have asked for it, he gives it to us instantly. Isaiah 55:7 proves this, God is merciful and is quick to forgive. The moment we ask or forgiveness, we are automatically forgiven. No need to wait a long and dreadful time for his forgiveness. A little boy had Just been tucked into bed by his mother, who was waiting to hear his prayer. But the little boy had been naughty that day, and now it was bothering him. He asked his mother if she could leave so he could pray by himself. The mother, sensing that something was wrong, she asked, Bobby? Is there something you ought to tell me? No mommy. He replied. miou would Just scold at me, but God will forgive me and he will forget about it. He will forgive and he will orget. Clean slate. He wouldnt use our sins and mistakes against us. It is completely forgotten, like it never happened. All our sins erased. We, as humans, we cant help but sin. It is inevitable and we do it over and over and over again. The good news is, God is a forgiving God. He forgives rrepeatedly. He never runs out of 2nd chances. No matter how many times we sin against Him, he never stops forgiving. He never grows tired or impatient with us. Now that we have learned of Gods forgiveness, let us apply it in practical living by Forgiving Others. Lets face it, when we are the ones inning or when we have hurt others, we sometimes expect them to forgive us instantly. We sometimes even get mad when they dont but when someone has wronged us, we find it real hard to forgive them. We hold grudges against them and sometimes, we even plan revenge. But why should we forgive? The reason is very simple: Because the Lord commanded it. Paul says in Colossians 3:13 Make allowance for each others faults and forgive anyone who offended you. Remember, the Lord forgives you, so you must forgive others. In a simpler version, he says, Forgive as the Lord Forgave you. Like the Lord orgave us, Freely, Completely, Instantly and rrepeatedly. IVe heard some people say, Forgiveness is earned. Well then, if that statement is true, then none of us should be forgiven. We do not deserve His forgiveness yet He has given it to us. Lets think about this, if Jesus Christ who is prefect, completely sinless, is willing to forgive us, who keep sinning over an d over again, then doesnt it make more sense that we snou10 Torglve tnose wno nave wronged us, SINNERS Just like us? Anotner reason why we should forgive is because when we do not forgive others, we are planting itterness and hatred in our hearts. Bitterness and unforgiveness set their hooks up deep in our hearts; they are chains that hold us captive to the wounds. Until we forgive, we remain their prisoner. Bitterness ruins our life. It is a poison that damages us. It damages our relationship with others and mostly it damages our relationship with God. Our unwillingness to forgive separates us from God. I remember hearing about a Christian couple who lost their daughter in the 9/1 1 attack. They were visiting the site of the crash, ground zero. When a reporter came p to them and chatted with them. They told the reporter what had happened they mentioned that they were Christians. So the reporter, upon hearing that they were Christians said, So Im sure that on Sunday, when you go to church, you will pray about it and you will leave it in the hands of God. The mother said, No, we wont be going to church anytime soon. Why? The reporter wondered. The mother replied, Because we are not yet ready to forgive. We still cannot accept what happened. We are not blaming God but were Just not yet ready. Their unwillingness to forgive tains their relationship with God. It hinders from to talk to God completely because they know that Lord commanded us to forgive. An offense against your neighbour builds a fence between you and God Theres a lot of confusion about forgiveness. People know they should, and they try and try but they eventually give up, because its too hard its impossible. But often thats because they dont understand how to do it. People focus on trying to change something they have no direct control over. They focus on what they feel and we cant directly change those. But what we can do is focus on changing what is under our control. Granting them our forgiveness. Forgiveness is a choice. It is not a feeling. Dont try to feel forgiving before you forgive. Forgiveness is an act of will. Neil Anderson wrote, Dont wait to forgive until you feel like forgiving. You will never get there. Feelings take time to heal after the choice to forgive is made. Forgiveness is not amnesia which erases the past instead it is the experience of healing that draws the poison out. It is not saying, It didnt really matter or, that its fine. Forgiveness says, It is wrong. Very wrong. It mattered, it hurt me deeply. And Im releasing it. Im letting it go. You may recall that pain but you will no longer relive it.. We acknowledge that it hurt, that it mattered, but we choose to extend our forgiveness. The surest test of maturity is to forgive. Is it hard to forgive a person who has offended us? When we look to Jesus as our example, how are we doing? The more we become like Him, the easier it will be to forgive others. When it seems we cant forgive, let us remember how much weve been forgiven.

Marketing Essays

Marketing Essays Marketing Essay Marketing Essay EXPLORATORY RESEARCH Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems, but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation, but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually, exploratory research is conducted with the expectation that subsequent research will be required to provide conclusive evidence, It is a serious mistake to rush into detailed surveys before less expensive and more readily available sources of information have been exhausted. In an organisation considering a program to help employees with childcare needs, for example, exploratory research with a small number of employees who have children might determine that many of them have spouses who also work and that these employees have positive reactions to the possibility of an on-site child-care program. In such a case exploratory research helps to crystallize a problem and identify information needs for future research. EXPLORATORY RESEARCH METHODS The quickest and the cheapest way to formulate a hypothesis in exploratory research is by using any of the four methods: Literature search Experience survey Focus group Analysis of selected cases Literature Search This refers to referring to a literature to develop a new hypothesis. The literature referred are trade journals, professional journals, market research finding publications, statistical publications etc Example: Suppose a problem is Why are sales down? This can quickly be analyzed with the help of published data which should indicate whether the problem is an industry problem or a firm problem. Three possibilities exist to formulate the hypothesis. 1. The companys market share has declined but industrys figures are normal. 2. The industry is declining and hence the companys market share is also declining. 3. The industrys share is going up but the companys share is declining. If we accept the situation that our companys sales are down despite the market showing an upward trend, then we need to analyse the marketing mix variables. Example 1: A TV manufacturing company feels that its market share is declining whereas the overall television industry is doing very well. Example 2: Due to a trade embargo imposed by a country, textiles exports are down and hence sales of a company making garment for exports is on the decline. The above information may be used to pinpoint the reason for declining sales. Experience Survey In experience surveys, it is desirable to talk to persons who are well informed in the area being investigated. These people may be company executives or persons outside the organisation. Here, no questionnaire is required. The approach adopted in an experience survey should be highly unstructured, so that the respondent can give divergent views. Since the idea of using experience survey is to undertake problem formulation, and not conclusion, probability sample need not be used. Those who cannot speak freely should be excluded from the sample. Example 1: 1) A group of housewives may be approached for their choice for a ready to cook product. .2) A publisher might want to find out the reason for poor circulation of newspaper introduced recently. He might meet (a) Newspaper sellers (b) Public reading room (c) General public (d) Business community; etc. These are experienced persons whose knowledge researcher can use. Focus Group Another widely used technique in exploratory research is the focus group. In a focus group, a small number of individuals are brought together to study and talk about some topic of interest. The discussion is co-ordinated by a moderator. The group usually is of 8-12 persons. While selecting these persons, care has to be taken to see that they should have a common background and have similar experiences in buying. This is required because here should not be a conflict among the group members on the common issues that are being discussed. During the discussion, future buying attitudes, present buying opinion etc. , are gathered. Most of the companies conducting the focus groups, first screen the candidates to determine who will compose the particular group. Firms also take care to avoid groups, in which some of the participants have their friends and relatives, because this leads to a biased discussion. Normally, a number of such groups are constituted and the final conclusion of various groups are taken for formulating the hypothesis. Therefore, a key factor in focus group is to have similar groups. Normally there are 4-5 groups. Some of them may even have 6-8 groups. The guiding criteria is to see whether the latter groups are generating additional ideas or repeating the same with respect to the subject under study. When this shows a diminishing return from the group, the discussions stopped. The typical focus group lasts for 1-30 hours to 2 hours. The moderator under the focus group has a key role. His job is to guide the group to proceed in the right direction. Analysis of selected cases Analysing a selected case sometimes gives an insight into the problem which is being researched. Case histories of companies which have undergone a similar situation may be available. These case studies are well suited to carry out exploratory research. However, the result of investigation of case histories arc always considered suggestive, rather than conclusive. In case of preference to ready to eat food, many case histories may be available in the form of previous studies made by competitors. We must carefully examine the already published case studies with regard to other variables such as price, advertisement, changes in the taste, etc. DESCRIPTIVE RESEARCH Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. Descriptive Research Methods Case Studies Detailed analysis of a single (or limited number) of people or events. Case studies are usually interesting because of the unusualness of the case . The major problem with case studies is the problem of objectivity. The person who is presenting the case usually has some theoretical orientation. It is acceptable for a theoretical orientation to affect one’s interpretation of events. In a case study the theoretical orientation can also lead to the selection of the facts to include in the case. It is not surprising that case studies often seem to provide very compelling evidence for a theory. Case studies can therefore assist psychology by illustrating how a theory could be applied to a person or events and by assisting with the development of hypotheses for more systematic testing. Observational Research Accounts of the natural behavior of individuals or groups in some setting. Unless the observation is unobtrusive, there may be some subject reactivity to being observed. This often decreases with time, a process called habituation. Observers cannot usually observe all behaviors all of the time. They may use a behavioral checklist and may also use time sampling or event sampling procedures. It is important to assess observer bias by the use of interobserver reliability. Observational research may also pose ethical problems. These can arise when the behaviors being observed are not public behaviors and when the observer joins a group in order to observe the members’ behavior – participant observation. Survey Research Structured questions to assess peoples beliefs, attitudes, and self-reports of behavior. If the researcher wishes to generalize the responses to a population, it is important to have a representative sample. Surveys that rely on self-selection (respond if you are interested) produce non-generalizable results. Surveys also provide information for co relational research. One can correlate responses to some questions (often demographic questions) with responses to other questions (often attitudes or reports of behavior). Survey question must be clear and unambiguous. Even if the questions are unambiguous and non-leading, people may display a social desirability bias and give positive or socially acceptable and desirable answers. Survey methods include: (1) the interview or face-to-face method which is generally viewed as the best method for obtaining a high rate of responses but is also very costly; (2) phone surveys, which are less expensive but have a higher non-response rate (which has probably increased with caller ID); and (3) written or mail surveys, which are least expensive but have a very high non-response rate. Follow-up messages can help increase the response rate. Archival Research Analysis of pre-existing data or records. Archival research often involves content analysis, a qualitative analysis of material. For example, one would use content analysis to determine whether there had been an increase in the frequency with which women and minorities were mentioned in US history books between 1920 and 2000. Some archival research is quasi-experimental. EXPERIMENTAL RESEARCH Science revolves around experiments, and learning the best way of conducting an experiment is crucial to obtaining useful and valid results. When scientists speak of experiments, in the strictest sense of the word, they mean a true experiment, where the scientist controls all of the factors and conditions. Real world observations, and case studies, should be referred to as observational research, rather than experiments. For example, observing animals in the wild is not a true experiment, because it does not isolate and manipulate an independent variable. With an experiment, the researcher is trying to learn something new about the world, an explanation of ‘why’ something happens. The experiment must maintain internal and external validity, or the results will be useless. THE BASIS OF CONDUCTING AN EXPERIMENT With an experiment, the researcher is trying to learn something new about the world, an explanation of ‘why’ something happens. The experiment must maintain internal and external validity, or the results will be useless. When designing an experiment, a researcher must follow all of the steps of the scientific method, from making sure that the hypothesis is valid and testable, to using controls and statistical tests. Whilst all scientists use reasoning, operationalization and the steps of the scientific process, it is not always a conscious process. Experience and practice mean that many scientists follow an instinctive process of conducting an experiment, the ‘streamlined’ scientific process. Following the basic steps will usually generate valid results, but where experiments are complex and expensive, it is always advisable to follow the rigorous scientific protocols. [pic]

Chief Joseph Biography

Chief Joseph Biography Chief Joseph, known to his people as Young Joseph or simply Joseph, was the leader of the Wallowa band of Nez Perce people, a Native American tribe that lived on the Columbia River Plateau in the Pacific Northwest region of the United States from the early 18th century to the late 19th century. He succeeded his father Chief Joseph the Elder as chief in 1871 and continued to lead the Nez Perce until his death in 1904. Primarily due to his passionate leadership during the forced removal of his people from their ancestral lands by the United States government, Chief Joseph remains an iconic figure of American and Native American history. Fast Facts: Chief Joseph Full Native Name: Hinmatà ³owyalahtqÌ“it (â€Å"Hin-mah-too-yah-lat-kekt†)Known As: Chief Joseph, Young Joseph, The Red NapoleonKnown For: Leader of the Wallowa Valley (Oregon) band of the Nez Perce native peoples (1871 to 1904). Led his people during the Nez Perce War of 1877.Born:  March 3, 1840, in Wallowa Valley, OregonDied: September 21, 1904 (aged 64), in Colville Indian Reservation, Washington StateParents: Tuekakas (Old Joseph, Joseph the Elder) and KhapkhaponimiWife: Heyoon Yoyikt SpringChildren: Jean-Louise (daughter)Notable Quotation: â€Å"I will fight no more forever.† Early Life and Background Chief Joseph was born Hinmatà ³owyalahtqÌ“it (â€Å"Hin-mah-too-yah-lat-kekt†), meaning â€Å"Thunder Rolling Down the Mountain† in the Nez Perce language, in the Wallowa Valley of what is now northeastern Oregon on March 3, 1840. Known as Young Joseph during his youth and later as Joseph, he was named after his Christian father Tuekakas, baptized â€Å"Joseph the Elder.† As one of the first Nez Perce chiefs to convert to Christianity, Joseph the Elder initially worked to maintain peace with early white settlers. In 1855, he peacefully negotiated a treaty with the United States establishing a Nez Perce reservation on their traditional lands in the Wallowa Valley. However, when the gold rushes of the 1860s attracted a new influx of settlers, the U.S. government asked the Nez Perce to move to a far smaller reservation in Idaho in return for financial incentives and a reservation hospital. When Joseph the Elder, along with his fellow Nez Perce leaders, chiefs Looking Glass and White Bird, refused to agree, conflict seemed inevitable. Joseph the Elder erected signs around the tribe’s lands proclaiming, â€Å"Inside this boundary, all our people were born. It circles the graves of our fathers, and we will never give up these graves to any man.† Nez Perce group known as Chief Josephs Band, Lapwai, Idaho, spring, 1877. Public Domain Chief Joseph and the Nez Perce War Chief Joseph assumed leadership of the Wallowa band of the Nez Perce when Joseph the Elder died in 1871. Before he passed away, his father had asked Young Joseph to protect the Nez Perce lands and guard his grave. To the request, Young Joseph replied, â€Å"I clasped my fathers hand and promised to do as he asked. A man who would not defend his fathers grave is worse than a wild beast.† In 1873, Joseph convinced the U.S. government to allow the Nez Perce to remain on their land in the Wallowa Valley. But in the spring of 1877, as violence between the Nez Perce and settlers grew more commonplace, the government sent the Army to force the Nez Perce to move to the smaller reservation in Idaho. Rather than being relocated to Idaho, Joseph’s band of the Nez Perce decided to flee the U.S. seeking asylum in Canada. Over the next four months, Chief Joseph led his band of 700 Nez Perce- including only about 200 warriors- on a 1,400-mile trek towards Canada. Fending off repeated attacks by U.S. troops, the march of Joseph and his people became known as the Nez Perce War. Along the way, the greatly outnumbered Nez Perce warriors actually won several major battles, leading the U.S. press to declare Chief Joseph â€Å"The Red Napoleon.† However, by the time they neared the Canadian border in the fall of 1877, Chief Joseph’s beaten and starving people were no longer able to fight or travel. On October 5, 1877, Chief Joseph surrendered to the U.S. Cavalry General Oliver O. Howard, delivering one of the most famous speeches in American history. After recounting the suffering, starvation, and death his people had endured, he memorably concluded, â€Å"Hear me, my chiefs! I am tired; my heart is sick and sad. From where the sun now stands, I will fight no more forever.† Three men in full ceremonial dress and a man in military uniform stand before the new tombstone of Chief Joseph, of the Nez Perce people. Tombstone inscription facing the camera reads: He led his people in the Nez Perce War of 1877. Died Sept. 21, 1904. Aged about 60 years. Public Domain Later Life and Death Rather than being returned to their Wallowa Valley home in Oregon, Chief Joseph and his 400 surviving people were loaded on unheated railcars and shipped first to Fort Leavenworth, Kansas, then to a reservation in the Indian Territory of Oklahoma. In 1879, Joseph met with President Rutherford B. Hayes in Washington, D.C., to request that his people be returned to Idaho. While Hayes respected Joseph and personally favored the move, opposition from Idaho prevented him from acting. At last, in 1885, Chief Joseph and his people were taken to the Colville Indian Reservation in the state of Washington, far from their ancestral Wallowa Valley home. Sadly, Chief Joseph never again saw Wallowa Valley, dying at age 64 of what his doctors called â€Å"a broken heart,† on the Colville Reservation on September 21, 1904. Legacy Bearing his name as a tribute to his leadership, the Chief Joseph band of Nez Perce still live on the Colville Indian Reservation. While he is buried on the reservation, he is also honored in the Pacific Northwest at the Chief Joseph Dam on the Columbia River; at Chief Joseph Pass on the Idaho-Montana border; and perhaps most fittingly, at Chief Joseph Mountain, which overlooks the town of Joseph in the Wallowa Valley. Sources and Further Reference â€Å"Chief Joseph: Hin-mah-too-yah-lat-kekt (1840-1904).† The West. PBSBuerge, David M. â€Å"Chief Seattle and Chief Joseph: From Indians to Icons.† University of Washingtonâ€Å"Old Chief Joseph Gravesite History.† U.S. National Park Service.The Treaty Period.† Nez Perce National Historical Parkâ€Å"The Flight of 1877.† Nez Perce National Historical Park.Leckie, Robert (1998). â€Å"The Wars of America.† Castle Books. ISBN 0-7858-0914-7.

Freedom Rider Essay Example | Topics and Well Written Essays - 500 words

Freedom Rider - Essay Example It may be that we are in poverty- after all, we were once slaves. Our ancestors left us with no riches to inherit and no lands to claim but their legacy remains skin deep: our freedom to voice out what we feel and think. This legacy has been brought about by the history of our people who have been burdened by issues such as slavery and persecution and yet we have chosen to rise from our conditions. Our history has made us strong and persevering in the face of obstacles and in times of crises. All these we inherited from our ancestors and with all these attributes that I have called into mind, I ask you not to fear for my life in my participation of the freedom rides. Like our ancestors, I am strong, I will persevere, I shall rise above our prejudiced conditions, for the main reason that I want to voice out what I feel and think is right. Being a â€Å"freedom rider† is a paradox of some sort. As you might know already, we will be riding interstate buses into the segregated southern United States. I assure you that we’re not riding with the flow of current events, that is, were not just riding on the issue about segregation in the south just to get mileage. Instead, what we really aim to do is to challenge the status quo of having racially segregated waiting rooms and terminals. Though we know that we face arrest by authorities and possible attacks from mobs, we choose to fight back with non-violence and willful determination. We choose not just to go above our social conditions such as racial bias and injustice, but we choose to be above those who have fought with much bloodshed and violence, precisely because we have freedom. We are free to choose our goals and our means to achieve those goals, and we choose to be peaceful just like many who have come before us. This is a learning experience for me as it is a learning experience for our society. Our very ways will show society that the end doesn’t necessarily justify the means. On my part, I hope to realize

Simple Harmonic Motoion Lab Report Example | Topics and Well Written Essays - 500 words

Simple Harmonic Motoion - Lab Report Example That is force is equal to the extension times the spring constant (f=k e). The number of oscillations per unit time is equal to the frequency. Frequency is measured in units referred to as hertz (Hz). The motion of a simple pendulum is one of the phenomena that can be used to approximate the simple harmonic motion. The motion is sinusoidal and is a demonstration of resonant frequency that is single (Dunwoody 10). A pendulum is a simple set up in which a string is attached to a small bob. The string is clamped, and when it is displaced, it swings in a to and fro motion. The time that would be taken to complete one oscillation is referred to as periodic time (T). The periodic time depends on the length of the pendulum and the acceleration due to gravity (g). That is When a body is vibrating, its potential energy is converted to kinetic energy (Dunwoody 13). Studies advanced on a simple pendulum reports that the period value depends on its length. Another study argues out that the important property of a pendulum which makes be used in timekeeping (isochronism) (Dunwoody 15). This study identified the period as the pendulum’s prime property and that it depends on the square root of the pendulum’s length. This paper explores an experiment of simple harmonic motion by studying a pendulum. The hypothesis of this experiment is that increasing the length of the pendulum shall increase the periodic time (T) of a simple pendulum. The simple pendulum was set up. The set up was made up of three regions. The centre was the pendulum. The length of the pendulum was chosen for the pendulum by using the slider on the left side of the screen. This value was recorded in the data table. The amplitude was raised to about 20 degrees. This value was equally recorded in the data table. The start animation button was clicked, and when the pendulum passed its lowest point, the timer was started. The time taken for

In what way can we characterize inmate literature Essay

In what way can we characterize inmate literature - Essay Example Gallardo) written by inmates portrays feelings of prisoners. The question is how can we characterize inmate literature? Inmates use literature for many purposes. The most prominent use of literary work by prisoners is to communicate to their loved ones back at home. Open Line gives evidences of inmates communicating to their families back at home through pieces of literature. Frank Valdivia, an inmate, communicates to his two daughters. He says, â€Å"I lost everything I had and everything I loved when I came to prison. But the person I was didn’t deserve any of it. There are people outside this wall that love you or that you love. They deserve the best, so be your best. I’m finally doing my best and my two daughters Kayla and Alicia deserve it.† (Gallardo 58) He uses literature to assure his two daughters that he is doing his best to become a changed person. Inmates also use literary work in criticizing unfair judgments in courts, especially towards young crimin als who stand a better chance of rehabilitation. In Open Line, Charlie Spence indicates in his confession that underage criminals are not given a judgment as a juvenile but instead as adults. He says, â€Å"Had I been tried and convicted as a juvenile, I would have been given a better chance at rehabilitation and a second chance in society at the age of 25. I feel even more strongly now that I ever did back then, that trying juvenile offenders as adults and convicting them to life in prison is immoral.† (11) He feels that juvenile offenders should not be judged as adults, regardless of the magnitude of their crime, because they can easily be rehabilitated. Inmates value the fact that, despite their misconducts, there are people out there who still care so much about them and would rather they came back into the society after serving their terms in prison. Evidences cited from the book Open Line prove this statement. For instance, Michael Endres, a prisoner, receives a letter from his daughter who does not even know him because he has been in prison since she was an infant. He says, â€Å"When I realized who the letter was from, I was surprised and shocked. While reading it, the emotions kicked into gear, I was tickled to death to know that she wanted to know me, and I was sad for her cause she didn’t know how I would feel about hearing from her. She didn’t know that her letter caused my heart to truly smile.† (34) This is an indication that Michael’s daughter loves him despite the fact that she does not know him because he has been in prison for such a long time. In addition to the love and affection from those outside, inmates also value the welfare of others who are yet to be convicted for various crimes. It is important to note how Charlie Spence, an inmate, advocates for the rights of juveniles, even though he is in prison. He gives a strong argument against the conviction of juveniles as adults when they are sentenced fo r life imprisonment

Market Model Patterns of Change Essay Example | Topics and Well Written Essays - 750 words - 1

Market Model Patterns of Change - Essay Example Wal-Mart is a perfect example of a business operating in an oligopolistic market structure. This is because they have low prices in the market enabling them compete healthily with other businesses dealing in similar products/services. Secondly, Wal-Mart operates with fewer sellers in the market giving them mutual interdependence over the other firms in the business. The long term effect of Wal-Mart operating an oligopoly will result to rise of economies of scale. This is because they will take advantage of having been in the markets to put barriers to other business wishing to join the business. Secondly, Operating under oligopoly market structure, Wal-Mart may collude to form a monopoly form of market structure, therefore, dictating their terms in the market. As a short term effect, Wal-Mart will be forced to renew their strategies of working because they will be facing different competitors in the market (Roberts & Berg, 2012). Factors affecting Wal-Mart competitiveness is their capability in retailing. The business has various stores situated in various strategic places. These stores seek their profits by retailing their products through high volumes and using low mark-ups to give them a competitive advantage over other business dealing in the same line of products. Secondly, Wal-Mart achieves their competitiveness owing to their standardized pallets, tight delivery schedules and computerized tracking. This has given them an edge over many businesses dealing in the same line since they are not in a position to raise enough capitol to ensure efficiency in the systems. They are also able to use their technology as a source of marketing, therefore, minimize on their revenue spending. Thirdly, Wal-Mart prices play a significant role in influencing their activities and encouraging their competitiveness to other businesses. This is because it is an economy of scale, therefore, they purchase raw materials at a m uch cheaper price

European Law Assignment Essay Example | Topics and Well Written Essays - 2750 words

European Law Assignment - Essay Example The consignment of jam is clearly â€Å"goods† for the purposes of the Treaty and as the case of SIOT v Ministry of Finance 2asserted; freedom of movement and transit within the Community constitutes a prima facie fundamental of community law. Furthermore, the Article 28 provision is also intended to ensure non-discrimination between domestic and foreign products of Member States3. Furthermore, Article 30 (ex 25) formally abolishes customs duties and any other charges having equivalent effect and provides that: â€Å"Member states shall refrain from introducing between themselves any customs duties on imports and exports or any charges having equivalent effect, and from increasing those which they already apply in their trade with each other4† If France’s restrictions on Jessica’s exports are found to be in breach of Article 30, Jessica will only have recourse under EU law if Article 25 has â€Å"direct effect5†. The case of Francovich v. ... lity of Article 30 and â€Å"measures of equivalent effect† was considered in the leading case of Van Gend en Loos v Nederlandse Administratie der Belastingen9, where the ECJ asserted that Article 12 (now 30) had direct effect. As such, the Treaty provisions were required to be applied by national courts as domestic law. Accordingly, Article 30 can be invoked before national courts and is applicable as national law in the EU member states. Therefore, in the current scenario, Jessica can invoke the Article 30 rights against France and each of the other territories imposing restrictions as members of the EU. Furthermore, it is also important to mention that EC case law has established that Treaty provisions have direct effect and direct applicability giving nationals rights under the Treaty provisions in national law10. Accordingly, Jessica may under Article 30 claim that France has breached EU law and the next issue is to determine what constitutes a breach for the purpose of A rticle 30. The fee imposed by France is imposed by the customs department for the purpose of testing suitability of the consignment for the French market. Although the fee being charged by France is not expressed in terms of being a customs duty, it could still be illegal under Article 30 for being a â€Å"measure of equivalent effect†. In considering the definition of measures of equivalent effect, the ECJ held in the Re Statistical Levy case, Commission v. Italy 11that the term â€Å"charges of equivalent effect† was: â€Å"any pecuniary charge, however small and whatever its designation and mode of application, which imposed unilaterally on domestic and foreign goods by reason of the fact that they cross a frontier, and which is not a customs duty in the strict sense, constitutes a charge†¦. even if

Market Model Patterns of Change Essay Example | Topics and Well Written Essays - 750 words - 1

Market Model Patterns of Change - Essay Example Wal-Mart is a perfect example of a business operating in an oligopolistic market structure. This is because they have low prices in the market enabling them compete healthily with other businesses dealing in similar products/services. Secondly, Wal-Mart operates with fewer sellers in the market giving them mutual interdependence over the other firms in the business. The long term effect of Wal-Mart operating an oligopoly will result to rise of economies of scale. This is because they will take advantage of having been in the markets to put barriers to other business wishing to join the business. Secondly, Operating under oligopoly market structure, Wal-Mart may collude to form a monopoly form of market structure, therefore, dictating their terms in the market. As a short term effect, Wal-Mart will be forced to renew their strategies of working because they will be facing different competitors in the market (Roberts & Berg, 2012). Factors affecting Wal-Mart competitiveness is their capability in retailing. The business has various stores situated in various strategic places. These stores seek their profits by retailing their products through high volumes and using low mark-ups to give them a competitive advantage over other business dealing in the same line of products. Secondly, Wal-Mart achieves their competitiveness owing to their standardized pallets, tight delivery schedules and computerized tracking. This has given them an edge over many businesses dealing in the same line since they are not in a position to raise enough capitol to ensure efficiency in the systems. They are also able to use their technology as a source of marketing, therefore, minimize on their revenue spending. Thirdly, Wal-Mart prices play a significant role in influencing their activities and encouraging their competitiveness to other businesses. This is because it is an economy of scale, therefore, they purchase raw materials at a m uch cheaper price

Financial Research Paper Example | Topics and Well Written Essays - 1500 words

Financial - Research Paper Example Although the original focus of Microsoft was on PC development, it later changed its efforts towards the more profitable business side of software and application development. By 1981 Microsoft had created the highly successful MS-DOS operating system which it successfully licensed to IBM and came bundled with all their computers. In 1985 his new GUI (Graphic User Interface) Windows 1.0 operating system was unveiled which Gates viewed as the future of personal computing, but IBM executives did not share the same vision. Contrary to IBMs belief, Windows and its GUI interface became the de-facto standard for all personal computers in the future. Microsoft as a company soon achieved dramatic success and growth by becoming an operational system and personal productivity applications developer marketing giant (Windows, 2012). Microsoft as a company is centered on its customer driven mission of â€Å"Enabling people and businesses throughout the world to realize their full potential by creating technology that transforms the way people work, play, and communicate.† The company is focused on developing, manufacturing, licensing and providing customer support to its varied software and hardware products. Some of the major software categories that Microsoft competes in are in operating systems, business solutions software applications, server applications, high-performance computing and software development tools, desktop and server management tools, video games, cloud-computing and online advertising. Microsoft also develops and markets hardware products for entertainment such as the Xbox 360 console and accessories, an interactive entertainment console and other Microsoft hardware. The company also provides solutions and product support services, consulting, training and certification to IT professi onals and computer system developers and integrators. Microsofts company structure has a global reach, with

On Becoming A Leader Essay Example for Free

On Becoming A Leader Essay Nowadays, the title of â€Å"leader† seems to be sloppily thrown here and there. For the inexperienced eye, if someone seems to be the dominant individual in a group, people automatically ascribe the term to the person. Nowadays, it seems to be more of having a title than meeting that title’s responsibilities. It is imperative for a leader to know what enables his leadership; he should know how he had come to that position. In retrospect, a good study of the great leaders has amounted to a list of qualities that they innately possess. Bennis, (2003) in his book, â€Å"On Becoming A Leader† talks about what it takes to become a leader. There are different so-called â€Å"ingredients† that the author attributes the greatness of those people who have been worth enough to be called leaders of their generation. He speaks of ingredients such as guiding vision wherein a leader knows where he is going and knows how to get there. It is the proverbial horizon that the leader looks to. Another ingredient is passion—it is an enduring love for what he is doing. The author also speaks about integrity and being honest to oneself. He talks about the importance of doing away with self-deception and aligning one’s thoughts with one’s words and actions. He adds curiosity and a daring attitude to the mix as he stresses the importance of learning how to not be satisfied with the status quo by taking on challenges which have real-life risks. Finally, he closes with one of the most poignant traits that a leader must have. He bases his findings on a simple, yet hard-to-define element: trust. The author gives several reasons why it is important for a leader to be trustworthy. This trait essentially speaks of a leader’s integrity and how he deals with other people. Bennis says that it is one of the qualities that can only be earned and not acquired. It is given freely by the leader’s peers and followers. (Bennis, 2003) Trust is said to be one of the essentials that a leader needs in order to have his or her group up and running. Like a car without fuel, a leader will not be able to function if those under the leadership do not trust him. More than anything, this is the most vital part of any type of leadership. If the people are unable to follow the leader because they do not trust him or her, then it would be better if there was no one to follow at all. Apart from trust, all of the other ingredients are learned. Ordinary people will eventually learn how to look at the big picture and become accountable to themselves and to others. Leaders-to-be will eventually engender a love and a passion for what it is that they do but on of the things that cannot be learned is the trust that comes with responsibility. To be able to look at one’s follower and have that person say to you, â€Å"I trust you† is one of the most precious ingredients a leader can ever have. It is the cherry on top of everything else—the so-called icing on the cake without which everything will simply be ordinary and out-of-the-box. With all of the talk of having certain qualities that a leader needs to have, all of the ingredients are important but none as important as the trust that is earned by a leader.

Tourism in Italy History

Tourism in Italy History Tourism is one of the most important and vital sectors in Italy. Italy is probably one of the first countries that made tourism what it is today. International travel first became important under the Roman Empire. Latin was the common language day. The word feria first appeared in the ancient Rome, which means festival and it took the meaning of vacation. The Latin festival was the first mobile holiday, far from ones residence. Domestic tourism flourished within the Roman Empires heartland, it attracted thousands to the city and country all over the empire which included most if the Mediterranean, North Africa, mainland Great Britain and the parts of the Middle East. Traders and merchants came to Italy from several parts of the world. However tourism in Italy could have started from as way back as the gladiator fights in ancient Rome. As years passed the ceremonies were promoted and thousands of people flocked to Italy to see these bloody warfares. These events were always held in the Colosseum, which was also a major attraction. The people came from all over the Roman Empire and regions of Africa, Italy, and Rome. The games were a way of entertaining the wealthy as well as the common people. When the Empire fell, Rome governed the governed the growing Christianity and it remained one of European greatest religious centers and places of pilgrimage. These pilgrimages started the early forms of religious tourism. Renaissance became very popular in the 16th and early 17th century and many students came to Italy to study Italian architecture. The beginning of the Grant Tour was the peak of real tourism in Italy in the second half of the 17th century. Italy was considered the most popular destination. British travelled most parts of Europe, most famously, Italy to study architecture and culture of those places. These students were accompanied by a tutor and this trip often lasted 3 years or more. Travel for the reasons of education was encouraged but the fact that under Elizabeth I a special license had to be obtained in order to travel abroad. While the Grand tour was educational, as with the spas, the appeal soon became social, and pleasure-seeking young men of leisure travelled, to enjoy the rival cultures and social life of Europe. Every city in Italy was a sight to see and was the major attraction in the 17th century. However, by 1840, when rail transport was introduced and visiting Italy was no longer considered something for the elite, the first form of mass-tourism was introduced. Places such as Venice and Sicily still remained the top attraction. The first sea side resorts, such as those in the Ligurian coast. Those around Venice, coastal Tuscany and the Amalfi coast became popular. Grand Hotels and holiday resorts began to be built and islands such as Capri, Ischia, Procida and Elba became more popular and were mostly visited by wealthy foreigners and academics. By 1913, tourism had become an opportunity, and there was about 90,000 British visitors, this is because of natural and historical characteristics of the country. The Italian State Tourist Office was created in 1919, and was given a mandate to gather different data and information in order to make a legislative proposal that will help to promote the countrys domestic tourism, thus focusing on the international tourism, as well as to f acilitate different bank credit for the hotels. Tourism in Italy remained very popular until the late 1920- early 1930s, when, with the Great Depression and the economic crisis, several could no longer visit the country and the increasing political instability in the country meant that less and less tourist came. With the impact of the Great Depression during 1929, the economic and political uncertainty between the two worlds was the primary reason of the first intervention of the national government of Italy to get involved in the tourism industry. After a big slump in the number of tourist, tourism became popular again in Italy with the Italian economic miracle raised living standards and also the popularity of the Italian films brought back tourism to the country. The country had completed its postwar economic reconstruction during 1958 that helps to restructure the country from an agriculture-based to an industry-centered economy. It had helped to maintain the stability of the t ourism industry. During the said year, the international tourism industry of the country increased to $8.7 billion. Cheap Hotels were built in 1960s, and anyone could afford a holiday somewhere along the Italian coast. Mountain Holidays and skiing had a mass-popularity in the late 1960s. Despite the significant slump of tourist in the late 1970s and early 1980s because of the economic crises and political instability, by the late 1980 and early 1990s, the tourism regained in popularity. Now at the beginning of the 21st century tourism in Italy faced a number of challenges, the September 11 attacks in the US, made many tourists scared to travel and the economic meltdown in 2008 caused a significant drop in Tourism worldwide and Italy is now in state of recovery. Life Cycle Analysis Launch/Discovery Many tourist visited Italy for centuries, but the first actual tourist was said to have visited during the Grand Tour in the 17th and 18th century. Roman Empire was also a major pull factor that attracted thousands of people from around the world. People also came to Italy to witness the bloody warfare which was held in the Colosseum and this attracted many people also. When the Empire fell, many pilgrims would come to Italy and this could have been the early form of religious tourism. Italy, at this time was said to be a favorite destination by many. However, about 90,000 visited the country because of its natural and historical characteristics. In 1919, tourism had become an opportunity and the Italian State Office was created to promote international tourism and assist with different bank credits. Growth During 1958, Italy had finished its postwar economic reconstruction and the country moved from agriculture based to an industry- centered economy. Tourism became popular again, with the Italian economic miracle and raised living standard, and the popularity of Italian Films such as La Dolce Vita abroad and this brought back tourism in the country tremendously. In the late 1960s there was a mass influx of tourist, who came to the island because of the popularity of mountain holidays and skiing, which was offered for the elite in the 1930s. Many hotel chains became interested in the economy as a result of the management of government regarding the tourism industry. During the years of 1985 until 1995 the revenue for the industry increased extensively from 8.7 billion to 27.4billion. Moreover the country was ranked as top 4 country destinations from 1980 to 1996. By this time the annual growth rate for each year was 2.5% and the country enjoyed a considerable market share at this time. The development helped Italy to move from third to second rank for tourism receipts among the global top tourism earners, having an outstanding growth rate of 8.4%. Maturity From the period of 1996 2006 Italy saw a 10 year maturity growth rate in the tourism sector. Slight Progress has been made in 2006 and 2007 and there was a 3% increase in visitors after several years of maturity. Saturation In the years of 2007- 2008 was a steady rate of tourist coming to the country. Year Arrivals of tourist 2007 43.7 million 2008 42.7 million 2009 43.2 million Although the figure shows a fluctuation of the arrivals of tourists, on average it is a steady flow of tourist arriving in Italy at that time period, therefore showing the relative stagnation of the destination. Decline/Rejuvenation Decline Due to the economic global crisis, different visitors and foreigners are looking for countries to visit that are reasonable in cheap prices, However Italy is one of the most expensive destinations in Europe which have resulted in a 25% decline in British visitors coming to the country during 2008. The fall has been worst for local business owners in the tourism industry, who watched business falter by 50% over the past year. Also hotel owners said that visitors are now shortening their stays which would result in a decline in revenue. Venice was a major attraction, but due to the sinking ground level, rising sea level, pollution in the lagoon in which it is located, atmospheric pollution, congestion on the main canals from motorized traffic and increase flooding, there was a huge decline in tourist arrivals presently. Rejuvenation Italy has made a number of efforts to rejuvenate its tourism industry. Earlier this year Italy created a new marketing brand with a new logo and slogan. http://www.italymag.co.uk/images/italy-logo.jpg .Italy leaves its mark Italys local economy is now trying keeping their prices competitive for many and they hope that the bargains would attract more tourists to the country. Also since Italy won the 2006 FIFA world cup tourist regained a new interest in coming to the country once gain. Italy also brought back a reintroduction of films in the year 2008 to regain popularity. Present Situation Italy is the fifth most visited country in the world and the country receives approximately 43.7 million tourists a year. These tourists visit mainly for Italys prosperous culture, history, art, cuisine and fashion. After the recession affected tourism and Italys economy greatly in 2008, the tourism industry in Italy today is beginning to flourish again. Cities like Milan which have become popular tourist destinations saw a rise in tourists since it became known as the business and fashion capital of Italy. Rome which is one of the most important tourist destinations in the world and is third most visited city in the European Union also saw a rise. While the world economic crisis forces many consumers to change spending habits, at least the religious tourism in Rome is left unchanged, the Vatican City, the spiritual home to the worlds 1.1 billion Catholics, boasts more than 30,000 churches and sanctuaries according to the countrys Ministry of Culture. According to United Nations Worl d Tourism Organization statistics, seven of the worlds 10 most visited Christian sanctuaries are in Rome. Other regions which generate masses of tourists include: the romantic city of Venice, Tuscany, Naples and the popular tourist island of Sicily. The Italian Government Tourist Board (ENIT) has made efforts to promote all year round tourism with the countrys many equipped beaches, sport and ski facilities, 65 percent of the worlds artworks and historical monuments, and agri-tourism farms where tourists enjoy the land production, like wine, and olive oil and fruits. There are approximately 40,000 hotels in order to cater to Italy high influx of tourists coming to Italy daily. Italian tourism operators are increasingly engaged in improving the quality of their product and in promoting Italy as a destination. Italy may not take up much space geographically on the globe, but it consistently ranks among the top vacation destinations on the planet. Tourism is considered as one of the most important and vital industries in Italy. It is one of Italys most developing and most profitable industrial sectors, with estimated revenue of $42.7 billion. Tourism is one of the fastest growing and profitable sectors of the Italys economy. The industry plays a strategic role and has a major impact on Italys economy because of this constant influx of tourists. Tourism in Italy is one of the countrys biggest income sources. Italys Gross Domestic Product in 2009 reached $1.8 trillion, 69% is represented by the services sector, whose strong point is tourism, approximately 29% is owing to the automobile industry, engineering industry, apparel/textiles industry and the construction industry and the remaining 2% is derived from agriculture. The geographical distribution of the nations wealth is as follows: approximately 31.8% of Italys Gross Domestic Product is produced in the Northwest regions of the country, 22.3% in the Northeast regions, 21% in the regions of Central Italy, and finally, approximately 24.8% can be attributed to the regions of Southern Italy. In 2009 the expenditures by international inbound visitors (tourist receipts) made Italy the fourth highest tourism earner. The everyday tourists in Italy spends varying amounts daily and the average daily spend will vary widely based on seasonal variations and desired destinations. The fact is that some tourists may enjoy a great two-week adventure in Italy and spend less than $4,000, while others may let a commercial tour company make the decisions for them and end up spending $15,000. Italy isnt cheap, although however compared with the UK and northern Europe the situation is not so bad. What you spend on accommodation will depend on various factors, such as location, season (August which is the peak), the degree of comfort you want. The cheapest pensione (small hotel) is unlikely to cost less than à ¢Ã¢â‚¬Å¡Ã‚ ¬25 for a basic single or à ¢Ã¢â‚¬Å¡Ã‚ ¬40 for a double room. You can stumble across comfortable rooms with their own bathroom from à ¢Ã¢â‚¬Å¡Ã‚ ¬50 to à ¢Ã¢â‚¬Å¡Ã‚ ¬80 . Midrange hotels in the more expensive places such as Rome, Florence and Venice can easily cost from à ¢Ã¢â‚¬Å¡Ã‚ ¬80 to à ¢Ã¢â‚¬Å¡Ã‚ ¬150 for singles or à ¢Ã¢â‚¬Å¡Ã‚ ¬120 to à ¢Ã¢â‚¬Å¡Ã‚ ¬200 for doubles. Eating out is just as varied in Venice and Milan , while tourist magnets such as Florence and Rome offer surprisingly affordable options. On average you should reckon on at least à ¢Ã¢â‚¬Å¡Ã‚ ¬20 to à ¢Ã¢â‚¬Å¡Ã‚ ¬50 for a meal (two courses, dessert and house wine). Backpackers usually stick religiously to youth hostels, they snacking at midday and travelling slowly, spending approximately à ¢Ã¢â‚¬Å¡Ã‚ ¬40 to à ¢Ã¢â‚¬Å¡Ã‚ ¬50 per day. Your average midrange daily budget, including a sandwich for lunch and a simple dinner, as well as budgeting for a couple of sights and travel, might come to anything from à ¢Ã¢â‚¬Å¡Ã‚ ¬100 to à ¢Ã¢â‚¬Å¡Ã‚ ¬150 a day. Many tourists come to Italy for many different reasons whether it is for leisure or business the average length of stay according to the UNCTAD Handbook of Statistics is 3.81 days. Tourism represents an opportunity but also a fascinating challenge for the country in terms of economic growth, international image and improvement of relations with other nations. However, tourism is important because of its economic and employment potential, it is a sector that employs nearly three million persons which is equal to approximately 12 percent of the total work force and is expected to increase in many years to come. Italy is also the ideal tourist job destination. There are ski resort jobs in the Alps in the North part of the country in the winter, beach resort jobs in the summer, and restaurant and hotel jobs all year long. There is also a huge demand for city guides in Rome, Venice, Pompeii, and many others during the summer. Tourism also contributes to the prospect of wealth and opportun ities to the less developed minor regions in Italy in order for them to progress economically. With the expansion of international tourism, along with the countrys enormous potential, Italy has to maintain and upgrade its tourism industry over the next years to maintain and expand its market share and provide economic growth. Market Analysis of Tourism in Italy With more than 43.7 million tourists a year, Italy is the fourth highest tourist earner, and fifth most visited country in the world behind France, Spain, United States and China. . Domestic tourism, or the travel of Italians within their own country, is the markets largest sector. The majority of foreign tourists coming into Italy originate in Europe. Germany in particular is a major source market for tourism in Italy. Figure 3 gives a fairly good idea of how big the German market is in Italy. According to UNWTO World Tourism Barometer for January 2010, Italy was one of the very few countries that maintained their market share in terms of foreign tourist arrivals, remaining firmly among the top five most successful destinations worldwide. Figure 3 shows a Pie chart representing 10 major source markets of tourist and their respective percentages. Source: Invitalia elaboration of Istat data, Capacity of accommodation facilities , March 2010 Figure one further re-iterates the largest percentage of tourists coming into Italy are in fact Europeans. Italy has always been one of the most desired and visited travel destinations worldwide. In relation to the age group of the Italian tourist market, Italy attracts many young people between 20-30 years old. ADDD INFO ON THE YOUTH MARKET However, 55% of the Italian tourist market is over 55 years old. The summer of 2010 has shown that Italy is definitely recovering from the worldwide economic crisis and is enjoying an increase of visitors from many of its major source markets in comparison to the previous year. According to ENIT , there is an upturn in international markets in relation to Italy, opting for shorter holidays, favoring of all inclusive formulas that make it possible to better evaluate the prices in relation to the product purchased, and increased interest in holidays in contact with nature. Arrivals from the USA are showing a favoring index of about 25%, to art cities, lakes and mountains. South American countries such as Brazil and Argentina also show a rise of at least 20%. As far as the Asian and Oceania markets are concerned, Japan shows a growth trend towards Italy as a destination. The art cities and best known seaside resorts are confirmed as the favoring destinations. In India, on the tourist front, the height of the season ended in April and was without a do ubt marked by an excellent increase in tourist demand for the Europe product in general, and specifically for what Italy has to offer (+20%). In terms of the European market, there are also positive signs for the car travel segment to neighboring destinations, while there is a downturn in air travel. As previously stated, Italy enjoys a leadership position on the German market. Summer of 2010 has shown an increase of 5% of German arrivals when compared to 2009. Italy also saw a slight increase in sales among Austrian tourists (+5%). The positive trend for Italy on the markets in Belgium (+10%) and Holland(+3%) continues while Spanish tourism outlets have seen a drop in bookings. Italys Unites Kingdom market is showing a growth in demand for lesser known destinations in rural areas of Italy while the French market is favoring sea and beach offers like Sicily and other areas such as Tuscany and Lazio, for its cultural attractions. Charter flights to Italy have also increased for Russia, coming from Moscow. According to ENIT, the packages sold have shown an increase of more than 30%, while tourists coming from the Czech Repub lic favor coach tours to seaside centers and big art cities. People mainly come to Italy for its rich art, cuisine, history, fashion and culture, its beautiful coastline and beaches, its mountains and priceless ancient monuments, especially those from the Greek and Roman civilizations. UIC data on inbound tourism in Italy indicated that travellers expenditure was connected with the following reasons; cultural, environmental, social and visits to family and friends Figure 4 Figure 4 shows a pie chart indicating various reasons travellers expenditure in Italy and their respective percentages This information gives us an idea of Italys target markets and how they would choose to proportionately allocate funds aiming at these markets. Although the information in figure 2 gives us a good idea of the reasons people go to Italy, it isnt as detailed as it could be. *Add some info different markets such as wine and food tourist, cultural etc* The sports tourism market in Italy is a growing one. Football fans in particular venture into Italy to watch the seasonal Italian Serie A football matches. Occasionally , Italy is blessed with UEFA champions league football matches .The UEFA champions league has one of the biggest followings in football. In addition to this, Italy were the winners of the 2006 FIFA world cup finals. That in itself draws sports fans to the country of Italy. Italy also caters to huge fashion tourist market. Milan is seen as the fashion capital of the world. Fashion designers and fashion followers alike flock to Milan in numbers for the various fashion shows and exhibits. Religious Tourism is one of the major market segments of tourism in Italy. While the world economic crisis forces many consumers to change spending habits, this economic sector has so far been barely touched. Official figures are hard to come by because visitors to Italy are not required to indicate whether or not their vacation is religious in nature. However, tour operators and travel agents say that the number of religious tourists in Italy hasnt changed much. Michael Patano, the director of Aurea , a 6-year-old trade fair for agencies that market religious tours, said Religious pilgrims still want to have the same experiences. The high point for religious tourism in Rome is Easter, which takes place on Sunday. The Vatican says that if the weather is good, attendance at the Easter Mass in St. Peters Square usually surpasses 100,000 people. Although there are few official figures indicating the importance of religious tourists to the tourism market, it can be assumed that religious tourism has a significant market share of tourism in Italy. All in all, Italys market has been relatively constant over the years and there are areas where Italy can try to diversify their appeal and also penetrate further into existing markets. After all, Italy has a wide range of fascinating attractions that can appeal to a cross section of tourist markets. Product Analysis A product can be defined as a good or service offered with the purpose of satisfying a want or need. Italy itself, so rich in history, art, architecture, religion, fashion, cuisine, music and landscape, is a very diverse product since it has so much to offer, to many different markets with its many amenities and attractions. Here, we will identify and examine just what Italy has to offer. An attraction refers to one thing being drawn or enticed to another. In Italy, there are many, many lures that draw foreigners and even locals to the many parts of the country. One of these attractions is the Colesseum, which is located in Rome. The ruins of what once was a great amphitheatre used to host gladiator duels and public spectacles still remains very popular today. This mammoth of a structure sees an estimated 4 million visitors yearly, many of whom come to sight-see, learn about its history and study its marvelous architecture. 800px-The_Colosseum_during_Christmas.jpg Photo Of The Colloseum In Rome Also located in Rome, is the Vatican City which is actually considered a separate state within Rome. This city is ruled by The Pope, who is the Bishop of Rome and leader of The Roman Catholic Church worldwide. Catholicism is the largest denomination of Christianity and has the largest religious following in the world with approximately 1.1 billion persons. However many Christians and Non-Christians visit the Vatican City yearly touring its museums and hoping to see The Pope. Still in Rome we find Pompeii, a unique attraction in a partially buried town. Pompeii was destroyed and buried by a volcanic eruption and was rediscovered in 1599, but with the excavation of the ash, we see preserved parts of a city in the pinnacle of the Roman Empire. Rome is additionally known for the Spanish Steps or Scalinata Spagna; the longest and widest staircase in Europe, which links The Spanish Embassy located in the piazza below to the French church; Trinità   dei Monti, above. Also popular is the Tr evi Fountain, the largest Baroque fountain in the city which is well known and often featured in movies. Rome also boasts of popular restaurants such as the Antica Pesa La Pergola and hotels such as the Bernini Bristol and the Westin Excelsior. Another popular Region in Italy is Tuscany which is renowned for its heartwarming landscapes, brilliant wine and art, and its luxurious villas. In Tuscany we can find the City of Pisa which is the home of The Leaning Tower of Pisa. The tower is actually the bell tower to the citys cathedral and began construction in 1173, taking nearly 200 years to complete. Shortly after construction began, the tower started to lean to the right due to the poor construction of the foundation. Today, millions of visitors come to Pisa to see the towers distinct architecture and signature lean. Tuscany is also where we find the province of Florence, home of many elegant squares, renaissance palaces, cathedrals, museums and galleries. Most popular of these galleries is the Uffizi Gallery, where the works of popular artists such as Michelangelo, Botticelli and Leonardo da Vinci can all be found. One of da Vincis most popular works, The Last Supper can be found in the monastery of Santa Maria delle Grazie in Milan. This is world renowned painting of Jesus and his disciples before he was betrayed and is frequented by visitors of the region. Milan is also popular for its magnificent football stadium, the San Siro. This stadium is home to A.C Milan and F.C Internazionale Milan which are two the biggest football clubs in Europe with millions of fans worldwide. Moreover, Milan is best known for fashion and design, and is regarded as one of the fashion capitals of the world. Major Italian brands such as Valentino, Gucci, Armani, Prada and DG all now have headquarters in Milan making their selves more accessible to the citys high end fashion market. The City of Venice is known for its gothic architecture, tourism and romantic lure, and is also known as The Floating City, The City of Bridges or The City of Canals. The city has been given these names since it is comprised of 117 islands joined together by 409 bridges, and the main mode of transport is by boat. Its common in Venice to see couples being rowed along in a gondola; classical Venetian boat. Travel by waterways is the most popular method of travel in Venice since there are no real roads but only walkways and bridges. In regions near the Mediterranean, the country is very popular for its waters. However, not only does Italy have white sandy beaches as we can find on the Amalfi Coast, but also thermal waters with healing properties. This has led to the development of thermal spas and even resorts around the country which are encouraging for medicinal tourism. Italy also has a rich history in classical and symphonic music and stemming from this come their love for operatic singing and ballet dancing. Many shows and recitals are held annually all over Italy by the opera houses which have seasons for both symphonic singing and ballet. Furthermore, the Vatican is not the only place which has a religious pull but rather its a nationwide affair with visitors coming from far and near to explore Italys many cathedrals. Other notable attractions in Italy are its mountainous snow covered regions with perfect conditions for camping and alpine skiing, its many nature parks and reserves and the unique experiences offered on the islands on Sardinia and Sicily. italy-ski-resorts.jpg Photo Of a The Alps Millions of tourists visit Italy yearly and due to the course of recovery the country is currently on, millions more could be added to the total, but Italy can be said to be prepared now having over 40 000 hotels. These hotels vary in standard from 1 star to 5 star deluxe, and in Milan, Italy has set the benchmark being the first country in the world to have a 7 star hotel; Town House Galleria. Additionally, Italy has its own distinct cuisine and beverages, and has a holistic cooking style combining healthy with delicious. Their love for pasta, cheeses, sauces, meats, vegetables, fish, pizza, gelato, coffee and wine has set them apart. This love has spread worldwide with Italian cafes and restaurants being found in most countries, however, this hasnt stopped visitors from coming to Italy to have a firsthand taste of their cuisine. Present day Italy has hundreds of thousands of eating facilities ranging from cafes to pizzerias to fine dining restaurants. Moreover, with this cuisine a good wine can always be expected, and why not since Italy is one of the foremost wine producers in the world with its signature Rosso (red) and Bianco (white) wine. This extensive high level production can be attributed to Italys rich soil and climate. Vineyards can be found all around the nation in regions such as Aosta Valley, Lombardy, Tuscany, Sicily and Venito. The wine industry is a massive contributor to the Italian economy both on its own and through tourism. Italy has made itself very accessible having 30 major airports and 43 major seaports; 2004. Additionally, Italy has an extensive and highly maintained road network making transport between cities easy, which encourages local travel. Italians also have large bus fleets to service the public from town to town, and city to city; SITA, but in Venice there is a waterbus fleet. Visitors crossing the borders are also accommodated with the border crossings connecting to France, Austria, Switzerland and Slovenia being opened 24 hours daily. Furthermore, Italy has an established railway system comprising of both electric trains and locomotives which run through the country and connect with bordering countries, and a water fleet of ferries to service the inland rivers and canals. Promotional Strategies The objects of the promotion and communication activities are Italys image and its overall tourism product. ENIT is the institution in charge of promoting Italys tourism product. ENIT pursues its institutional goals through activities such as studying international markets and in particular the connotations and trends in demand for individual and organized tourism. ENIT is also constantly monitoring the development of tourism demand. Italys tourism board is constantly involved in planning designed operating strategies in agreement with Italian tourisms public and private players. This includes the Ministry of Production Activities, Regions, central public administrations boards, professional associations, and producers of services for tourism i.e. transport, hospitality, food service, public businesses, and so on. One of the most important aspects of promoting tourism in Italy is developing planning objectives employing, for each market or homogenous consumption area, just the right combination of a number of operating tools. These tools could be in the form of; Multimedia communication Mass media advertising Print, multimedia, and audiovisual production Creating and managing data and image banks Traditional and telematic information distribution Material distribution Press relations in Italy and overseas Sectoral analysis and business strategy consulting service for the Regions and private Italian operators Organizing marketing meetings between Italian supply and foreign demand Organizing seminars for professional users Providing assistance to visits by Italian economic operators abroad ,and by foreign economic operators in Italy Meetings with administrative authorities, opinion makers, personalities, and representatives of cultural and artistic areas in the various foreign nations where ENIT offices are located Organizing and taking part in fairs, expositions, exhibitions, and large-scale

Is One Rodman Enough Essay -- essays research papers

Is One Rodman Enough? In today’s world everybody has his or her own view of what makes a male masculine and a female feminine. If a male were to possess some traits that would be known as feminine, he would be seen as a homosexual. Likewise, if a female were to possess some traits that would be known as masculine, she would be looked upon as being â€Å"butch†. Present day television shows and films mold most peoples’ views on gender identity. A person’s job helps to define their gender identity in other peoples’ eyes. Television and films portray certain professions to be very feminine. For example, have you ever seen a macho, male hair stylist in a movie or on television? A person’s choice of clothing also molds their gender identity in other peoples’ eyes. If a man were to wear tight, pink spandex all the time he would be looked upon as being a homosexual because spandex was made for females to wear. However, knowing all of this, there are some people who are considered exceptions to these concepts. Dennis Rodman is one of these exceptions. Rodman is a professional basketball player who is known for his aggressive style of play on the court. This aggressive style gives him a very masculine image. Nonetheless, he portrays himself as having many feminine characteristics when he is not playing basketball. Knowing this, are people like Dennis Rodman redefining the gender identities? Persons who display success and high status i... Is One Rodman Enough Essay -- essays research papers Is One Rodman Enough? In today’s world everybody has his or her own view of what makes a male masculine and a female feminine. If a male were to possess some traits that would be known as feminine, he would be seen as a homosexual. Likewise, if a female were to possess some traits that would be known as masculine, she would be looked upon as being â€Å"butch†. Present day television shows and films mold most peoples’ views on gender identity. A person’s job helps to define their gender identity in other peoples’ eyes. Television and films portray certain professions to be very feminine. For example, have you ever seen a macho, male hair stylist in a movie or on television? A person’s choice of clothing also molds their gender identity in other peoples’ eyes. If a man were to wear tight, pink spandex all the time he would be looked upon as being a homosexual because spandex was made for females to wear. However, knowing all of this, there are some people who are considered exceptions to these concepts. Dennis Rodman is one of these exceptions. Rodman is a professional basketball player who is known for his aggressive style of play on the court. This aggressive style gives him a very masculine image. Nonetheless, he portrays himself as having many feminine characteristics when he is not playing basketball. Knowing this, are people like Dennis Rodman redefining the gender identities? Persons who display success and high status i...